PROJECT OVERVIEW
Hero Cylces, one of the worlds leading Bicycle manufacturers producing 19000 cycles per day, and with presence over 70 countries is a global Cycle brand for more 50 years. As a part of its recent acquisition with UK based Avocet Sports Limited, Hero was gearing for its launch of retail stores- that offer the widest variety of bike range and anything and everything related to cycling, to mark its entry into the high-value cycle market in Indian metros and tier two cities.
THE BRIEF
Develop a Branding Identity System for Hero - Pitstop, a retail chain offering anything and everything of cycling all at one stop destination for cyclists. The brand is not just limited to a retail store and extends to on ground cycling events, cyclist meets and community platforms.
THE INSPIRATION
Adventure, journey and explorations all co exist with a sense of motion, a forward movement as we ride our bikes. The mutual relations between the roads, tracks and trails and the rolling wheels that takes us to places unknown. Its the sense of motion, continuity, and movement the establishes the pause, the stop- Pitstop.
Director of Design (Consultant) - Chirag Thakkar
Graphic Designer- Priyanka Barcha Shroff l Retail Designer - Hafsah Parker l Art Direction - Sambeet Chakraborty l 3D Rendering - Anket Pagare l Copywriter - Smita Misra
Company - Interspace Solutions
Branding
Evolves from the intersections of the moving lines, the crossroads of journeys.
Product Offers Layouts
EXTENDING BRAND LANGUAGE TO RETAIL
Interactive Display at shop facade, that responds to passerby
Bike- Fit Experience Zone
Brand merchandise
Design Language
