To get beauty editors and influencers buzzing about Clairol’s New Temporary Root Touch-Up Concealing Powder, we created a dynamic Clairol CLUTCH DAY event where guests book appointments for a blow dry or dry styling with the product. The concept: “Clutch,” exactly what you need, at the exact, perfect time. This term plays off beautifully with the compact design and function of this product. The theme is carried throughout the space, including a “clutch station” where our busy women on-the-go can pack their own clutch bags with vital items for last minute needs. Imagery and food also play off the slang term in a fun, cheeky and chic manner, including memes that evoke “Clutch” moments.
AGENCY: Dera Lee Productions
ROLES: Art Direction, Event Design, Graphic Design
TEAM: Art Director / Designer, Wendy Hu. Lead Producer, Dera Lee. Assistant Producer, Stephanie Lee.
