The NEW Johnson’s® Rebrand Launch August 2018

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To celebrate the rebrand of JOHNSON’S®, the #1 most trusted baby products, we bring their five brand promises to life in a press event with playful vignette installations that reflect the brand palette, are immersive, Instagrammable yet informative. After the presentation, guests explore the five vignettes choose your own adventure-style. The brand promises: Only Use Purposeful Ingredients, Never Stop Raising The Bar, Be Open and Honest, Think Like A Parent First and Help Make The World A Gentler Place are each installations with interactions, including demo stations with field experts, a children’s-style touch / play museum and sniff / sprinkle lotion tests. There are also two content stations, JOHNSON’S® Live and a fun Photo booth where chic mom and dad influencers write their promises to their babies on the wall.

AGENCY: Dera Lee Productions

ROLES: Creative Direction, Ideation, Event Design, Graphic Design

TEAM: Creative Director / Designer, Wendy Hu. Lead Producer, Dera Lee. Assistant Producer, Stephanie Lee. 3D Renderings, Steve Caruso. Fabrication, Substrate, Katie Balloons.