Zaporizhzhia city. Tourism Brand Identity

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Tourist brand of Zaporizhzhia city

The basis of branding & identity of tourist city of Zaporizhzhia is the 7 most vivid tourist destinations:

1 – Cossack
2 – Natural
3 – Historical
4 – Industrial
5 – Eventful
6 – Spectacular
7 – Sacred

Seven destinations are an assortment of leisure, various offers for tourists, which should attract more Ukrainian and foreign tourists to Zaporizhzhia.

This strategic concept is called "7 to 7"

GRAPHIC LANGUAGE OF THE

MODERN ZAPORIZHZHIA

For the logo and corporate style we have chosen a graphic language that will be as clearly as possible identifiable in the minds of people the city of Zaporizhzhia with its special, unique constructivist character — the architecture of the Soviet period, monuments of constructivism (urban avant-garde), industrial majesty, and long, equal, as if designed under the ruler of squares and streets.

SEMANTICS OF THE LOGO

FONT LOGO

For a font logo we chose the characteristic grotesque typeface Microtype, of Ukrainian font designer Kirill Tkachov. This typeface combines constructive character and plasticity, creating the necessary contrast of strict and friendly forms.

LOGOTYPE

As a result, the logotype combines a vivid, asymmetrical sign, a font logo and a descriptor with a tourist brand slogan. The logo has three language versions: Ukrainian, Russian Cyrillic and Latin

SYMBOLS OF SEVEN DESTINATIONS

OF TOURISM

Each tourist destination of the concept "7 to 7" has its own symbol, which consists of seven lines, as well as the main sign of the logo. Each of the seven symbols is used in offline and online communication in a manner appropriate to its own tourist destination.

TYPOGRAPHY

Brand typeface Osnova Zaporizhzia created by Ukrainian font designer Andrij Shevchenko based on the typeface Osnova. Font family consists of three basic styles: Regular, Italic, Bold

PATTERN