JAI MA
VISUAL IDENTITY / LAUNCH CAMPAIGN /
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Jai Ma Wellness Center offers treatments that harmonize and heal the body, mind and spirit, thus creating a positive transformation. Working with acupuncture, massage therapy, reflexology, energetic healing therapy or muscle activation practitioners, individually tailored treatments are designed to guide each person to their optimal health and well-being.
Mandate: To promote its opening, the center entrusted us with the creation of their brand identity as well as a digital and print launch campaign. In Sanskrit, Jai means «praise» or «victory to», and Ma refers to the female, maternal essence of creation in the universe. As a mantra, Jai Ma is used express gratitude to the victory of the creative forces in the universe. That’s what inspired us to use ascending, balanced and feminine shapes in the creation of the logotype. It also inspired us to choose a bright, warm palette of colors when creating the identity and the promotional tools featured on their social media platforms and at their launch event.
