The Gantt Chart
This Gantt Chart accurately predicted and determined the precise date of the first prototype's completion.
Initial Prototype
A/ B test to see if users filled out the form versus logging in with Facebook.
User Experience Journey Map
Rebranding | Take 1
Prototype Reiteration
Users predominantly signed in with Facebook, so we enacted just that. However, users kept not allowing the App to access their "Fan Page." So, stakeholders decided to have this popup greet users, against my suggestion, to let them merely access a tour/ tutorial version first.
A/ B Test Resulted in no one filling out the form, thus Login with Facebook won over.
User Persona
Finally got to find out who our users were!
Rebranding | Take 2
3rd Prototype
Instead of targeting only Multi-Level Marketers and Direct Sales, stakeholder's wanted to rebrand, and target a broader audience of Real Estate, Insurance, Finance, Fitness, and Entertainment Industries, because iQprospect didn't do so well. Not much else changed and neither did the results of this prototype.
And so, it was back to the drawing board
Analysis
Value Opportunity Analysis - Benchmarking
Market Matrix
Trend Analysis
Rebranding | Take 3
Product Launch
Inches away from my gutt instinct, the stakeholders at least agreed to have the "take a tour" option upon arrival. Although, user feedback preferred to do away with any obstruction at the forefront, and to just start in "Tour/ Tutorial" Mode by default.
Responsive Design
Incorporating New Technology
With iOS 6, iQoffer users were enabled to take photo straight from their web browser. This greatly increased the usability of the web app. It increased engagement of the user with the app, and at the same time improved the appearance of their Facebook Fan Page, where it increased engagement with their "Fans."
Graphic Design
Finally, after this graphic went live on the payment step for the app, the following day sales increased by 40%!
