The Advocate of Liver Rights
Our livers really do take a beating because of our bad lifestyle choices, and now Essentiale Extreme is here to stand up for your liver and help keep it protected.
Heritage Month - Soft Launch
To kick off the campaign we started by looking at a month where people generally put extra strain on their livers - Heritage Month. We rolled out a social media campaign educating people on what their liver does for them and how Essentiale Extreme helps them, we then followed this up with a radio campaign where we asked people to tell us about times they abused their liver and then stand the chance to win a voucher to use on Takealot.com.
20' TV Ad
20' TV Ad
Social Media Adaption
Social Media Adaption
Radio Ad
Publicis, South Africa.
ECD: Donovan Bryan
Creative Director: Ryan van Son
Art Director: Lyle Anderson
Writer: Brenton Burns
