Very.co.uk Cross Media Branded Content 

Very AW collection highlighted through a cross media branded content series that ran across 4 Bauer Media brands, Grazia, Heat, Closer and Kiss. The project launched with the bauer team being challenged to style a key item 4 ways. This was then revealed in print as a DPS and accompanied by an interactive branching video where the audience could style their own outfit dependant on their decisions throughout the video.