Adidas Branded Content Series: Walking In Her Shoes. 

A shoppable video and accompanying branded content article series talking to 6 women about style and what it means to them. The series was supported by social content that drove audiences to full shoppable articles which linked directly through to adidas product on their website. This was a media first for branded content and exceeded the KPIs set by Adidas. 

Key Role: Creative concept, Art Direction, Set Design and UI design for shoppable elements in the interactive video. 

Photography: Rob Foster & Vicky Grout