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Baskerbrick

Baskerbrick
For this project, I took the serious yet mundane font (yet a personal favourite), Baskerville and experimented with combinigng it with an element of fun or play. This was done by reconstructing parts of the alphabet in the Baskerville font from LEGO. 
Lowercase letters proved to be quite difficult and ugly so it was decided to focus only on the uppercase forms of the alphabet.
EXPERIMENTING 
These turned out quite nicely and far more aesthetically pleasing than the lowercase forms. It was fun to arrange a small word from them too. As I didn't have enough bricks on hand to keep all the letters, they were instead built, photographed and then deconstructed for reuse so as to continue with the constructing of letters. 

Some letters however had their challenges, such as structural stability and balance for photographing.
ADAPTING
At this point (unfortunately) I had to go from physically "building" the letters (as per I was hoping to do with all the letters), to vectorising them. A simple grid system helped with this and having constructed letters prior, set "rules" and guides were in place in the back of my mind so as to still produce LEGO brick styled letters. Not all Baskerville letters are brick friendly however as descenders and terminals proved to be rather tricky already. 

The vectorised forms were rather fun still however, the lower case 'g' is my favourite and it has an overall subtle touch to the 'Play + Mundane' I was aiming for.  Here I've created the word 'Hand glove' (forgetting it's two words) to demonstrate the developing typefaces anatomy style. 
FINALISING
Moving on I developed a system to construct these letters with a grid and loosely base the Baskerbrick alphabet off of.
MOCKUP EXAMPLARS
CREDIT
Photo by Daniel Cheung on Unsplash (Starwars)
Photo by Esteban Lopez on Unsplash (Superman)
Photo by JOSE LARRAZOLO on Unsplash (Yellow Lego plate)
Photo by Kari Shea on Unsplash (Room)

I'd also like to thank Bailey Fullarton for all of his help, wisdom and guidance on all things LEGO. Opening back up the world of play to all ages and an amazing contributor to preserving the LEGO history. Bailey is a collector of rare and obscure LEGO items and inspired the creation of this typeface. Check him out on his Flickr account HERE!
Baskerbrick
Published:

Baskerbrick

Baskerbrick is a typeface inspired by LEGO and the Baskerville font to inspire play in the mundane. #2682QCA

Published: