P.F. Candle Co.

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A Los Angeles candle and fragrance company known for its rustic yet elegant scents. The product packaging is striking and simple, utilitarian and apothecary-inspired: a hand-stamped logo on their iconic kraft and amber glass jars. After a few years since founding and still a young company, the brand needed more than just a new website. We re-defined the brand's fonts and colors to make print and digital cohesive, curated the product line-up and made the website user experience/navigation easier to use and more explorable, and brought depth and an elevated brand experience through photography, art direction and design.

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