01
BRAND POSITIONING
Introduction
A hub that gathers creative communities and connects its members.
Creative community members: Creative entrepreneurs, students, artists
How it connects: through networking, education, and community programs.
Creative community members: Creative entrepreneurs, students, artists
How it connects: through networking, education, and community programs.
02
BRAND IDEA
Brand Idea burn from Community Network and Workspace. Logo is approachable, easy to read, and takes full advantage of name recognition. Optical kerning, refined weight, and defined clear space, as well as well delineated placement in relation to other content, all help to make it as instantly recognizable as possible.
03
BRAND IDENTITY
Key Components
Six key visual components defining the signature ARTCOR brand identity and design style.
Colors
Typography
Logo
It’s time for adaptive logo.
Logo Misuse
The appearance of the logo should be consistent.
Photo Editing
— For social media feed (Facebook, Twitter, Instagram), to promote ARTCOR content, a lifestyle photo or a featured photo, always should be black & white.
Patterns
04
BRAND EXPERIENCE
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