Goodwin
–
A contemporary women’s retail concept founded by Nashville native Elise Joseph. All items are created exclusively for Goodwin by emerging and established designers in limited quantities, intended for a shop founded with meaningful beauty and simplicity in consumption in mind. We developed a sophisticated brand identity, delicate printed materials, and an elevated, clean website. The brand photography expands on the brand’s soft, earthy color palette.
–
Wordmark Logo
Monogram
Brand Identity
Website
Printed Materials
Packaging
Monogram
Brand Identity
Website
Printed Materials
Packaging
We know budgets can be tight for small brands, so to be mindful of that, we launched the brand with a Shopify coded branding implementation rather than designing & developing a custom website. We implemented the brand logo, fonts and colors into an off-the-shelf theme, then brought the website experience to a polish with a few more touch-points: coded branding implementation for the Shopify email notifications, a newsletter pop-up app, and a receipt printer app for branded receipts to hand-place in the the e-commerce shipment packages.
