The Irish Examiner tackled this topical and controversial issue in modern society investigating how gambling is invading Irish family life.
Here is a step by step of how we built the hero image for the campaign.
Here is a step by step of how we built the hero image for the campaign.
Basic Images
Composition 1
Composition 2
Composition 3
Agency: Chemistry
Client: Irish Examiner
Creative Director: Mike Garner
Creative Director: Mike Garner
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Account Director: Ray Sheerin
Account Manager: Kerrie Sweeney
Retoucher: Ray Fadden
