Interpack is a world-leading manufacturer or closures. They specialise in metal printing and manufacturing of wine screw caps, beers crowns and metal food can printing. They needed print collateral to share with their customers that showed the capabilities and value fo their product range.

We managed this project from start to finish. 

Our first task was to gather a series of photographic that brought out the details of the products but also positioned them as premium products. We contracted a photographer that specialises in close product shots involving reflective surfaces. to undertake a photo shoot of the products over two days.

We began gathering copy from the various stakeholders within the business and reviewed content. As we knew these assets would be rolled out across a range of projects apart from the brochure it was important to set a tone of voice that was friendly and conversational but still kept the products as the hero of the copy.

Typefaces were Abril Fatface for titles, Adelle for copy and Adelle Sans for captions.

The project was printed by Cassette Printing in Richmond. We went with Knight Smooth 120 for the 58 internal pages and external cover Knight Smooth 350. The cover features an embossed cap from the customer and we reinforced this embellishment by having the cover embossed too. The cover was finished with a smooth touch laminate giving a tactile awareness of the customers premium product line.