This was one of the first campaigns of Total Dominicana. It wanted to show the variety and quality of  the +130 gas service stations in the whole country recently installed and why would you go to them: because your car will choose them. The facts given to the customer was this products could prevent and clean in a 93% the corrosion and dust of the engine.

The campaign had ATL and BTL products, and big exposure in all Dominican Republic. 

My rol here was: Create and Design the print Communications following Total Identity Guidelines. Supervise the Photographer about what kind of imagines we needed; design and supervise animations for all digital adaptations. The TV spot is a production of the International Total team, my responsibility with it was and rewrite it in Spanish, supervise the audio recording for the TV, and Radio Spot. 

To insert itself in the Dominican market, Total created a Promotion, where every time a customer buy a certain amount of money, they got a coupon with a code, with they could register and win Fuels for the rest of their life.

My rol: Create and design all the Communications Materials, following Total Identity Guidelines. Select the proper images needed; design and supervise animations for all digital adaptations. Create and supervise the audio Radio Spot. 

You can see the winners and others materials here.