Metaphor
We start visual identity work with deep research of brand metaphors and attributes.
The abbreviation of our choise is C and R. These letters together represent symbol of a dialog.
This highlights the basic concept of CargoRun, because the system is a connecting chain between people in logistic company.
This highlights the basic concept of CargoRun, because the system is a connecting chain between people in logistic company.
Symbol Construction
Laconic forms represent a path, which truck pass every day, but at the same time, they have a harsh and heavy outline to show how hard this job is.
Symbol Color
The main color is dark gray - the color of asphalt and roads. Yellow was chosen to be an additional color, because it's a bright and attracts attention, but at the same time it's a working peoples' color.
