GRATISSUS 2030 journey had started first by my participation at Skåne INNOCARNIVAL 2018. I won the 3rd prize for sustainability and innovation.
Below are core concepts of GratisSUS 2030 that was developed further later.
Customer need: Free bus/train tickets for public transportation
Business goal: Visibility, better CX and smart targeting advertisement
Skåne 2030 goal: Better sustainability and environment-friendly transportation
Gratissus, consisting of two words: Gratis (Free) and Sustainable.
By this concept, the commercial sector will compensate the price of bus/train tickets in Skånetrafiken app to provide people who are watching related mobile advertisements. It helps companies to increase their visibility and targeting their customers smartly and
By this concept, the commercial sector will compensate the price of bus/train tickets in Skånetrafiken app to provide people who are watching related mobile advertisements. It helps companies to increase their visibility and targeting their customers smartly and
innovatively. Gratissus 2030 leads to better customer experience, better ROI for the companies and better Sustainability for regionSkåne.
After irritation by applying Design Thinking methods, I have developed this concept further for Volvo.
By this concept, the commercial sector like VOLVO will compensate the price of bus/train tickets in Västra Trafik or SL app to provide people who are watching their 30 seconds related mobile advertisements. It helps big brands and large companies focusing on sustainability in their enterprise culture such as VOLVO to increase their visibility and targeting their customers smartly and innovatively while decreasing Carbon Footprint. Gratissus 2030 leads to better customer experience, better ROI for the companies and better Sustainability for Sweden.
Users can use VOLVO SUS credit/coins that are gained via watching these ads or by other potential sustainable activities that VOLVO supports.
VOLVO car owners gain these coins faster! ;)
