This is a fictional project looking at a rebrand for the Sheffield Hallam School of Architecture. The current representative is basic and uninspiring. They wanted to create there own image as the School of Architecture and branch away from the University.
The target market for this site was very vast, from existing to prospective students and teachers to members of the public. I felt that this was a very hard task and a lot of information would have to be conveyed through this site. I largely got the impression after meeting some people from the school of architecture, that what they wanted was a visually stimulating site which shows the students work to the full. The overall idea was to keep it simple but informative.
