"Bronze skin"
Film Shortlist 2018
The challenge:
Most Mexicans don't feel proud about their brown skin. This systemic racist behavior needs to change, so Victoria the most famous beer brand in the country aims to fight this mindset by inspiring people to see themselves in a more positive way.
The film:
The script:
SUPER: The greatest Mexican monuments are made from bronze. And last night all of them mysteriously disappeared.
V.O: Breaking news, all the bronze statues in the country have mysteriously disappeared.
Famous monuments like Caballito, La Diana Cazadora, Las Alas de Reforma, and our loved Angel de la Independencia, all were made from bronze and they all are gone. There is no doubt this is a painful loss for our roots, our history, and the Mexican pride that represents us worldwide. We hope our pride comes back again.
SUPER: Every time you don't feel proud of your bronze skin color, you take away from Mexico part of its greatness.
The creatives:
David Rodriguez - Art Director
Samantha Lara - Copywriter
Thank you.
