Brand design for a company of Retail Sales, the inspiration was the Pre Olympic deity Pontus, God of the sea, they wanted to create a solid brand, that communicates the connection between the continents, a universal image. I create this logo with a color palette a little bit brighter so you can feel is more modern but solid and professional. 

I decided that the compass was the best symbol for this logo because this company creates the way for your product to get into the Mexican market, from the import to the selling strategy, label design, POP materials, etc.