My goal for this project was to create a cohesive set of stickers for my sister’s lash extension business. She asked for a design that felt modern, simple, and artistic.

I began by sketching lots of different eyes: different angles, different styles, different concepts. I chose to go with a simple sketched style and add watercolor. I also chose to focus on the eyes and lashes by creating one full but very simple face and one close up but more detailed sketch of the eyes.

I struggled to settle on a style. I began with a messier sketch with a double line. Then I added and deleted different backgrounds before deciding on a simple white background. The biggest obstacle though was simply software. The watercolor slowed my Illustrator down quite a bit and I really had to exercise patience.

One common piece of feedback I received from peer critiques was to simplify the design. This helped me settle on a consistent design for all three stickers. I decided to simplify the sketch component of the design as much as possible then I also toned the colors down. With fewer lines and softer colors, the sticker felt less busy and overwhelming.

All three stickers use sketched outlines and watercolor backgrounds to create consistency. I kept it simple with soft colors and clean lines. I also incorporated a more artistic style by imitating a hand-drawn/hand-painted look.