Title: Lemon Crush
Client: Crush Soda, Where fun meets natural flavor. Crush soda is a different kind of soda, with natural flavors and none of the mystery additives of other beverages. Crush offers the satisfaction of a bubbly refreshment, without the added chemicals, funky sweeteners or sugars typically found in sodas and other avored drinks. We’re proud to use fruit extracted from fresh USDA organic produce.
Brief: Create a system and packaging for Crush Soda's Lemon, Orange, and Pear flavored sodas.
Concept: For the packaging, the idea was to have the bottles reflect the fresh, pure, and authentic nature of the brand, and to keep it fun, since it is soda! The happy face becomes the personality of the brand with each flavor soda is represented by a happy fruit right in the front, and since it is an organic soda the bottles would be glass.
Tutor: Erola Boix
Thank You.
