Expanding into Europe
When A&S Metallurgical Resources Ltd wanted a complete rebrand, they approached me for help. The company was expanding into Europe and needed a new identity to reflect its ambitious plans. I created a brand story that drew on their values and strategic vision to reposition the company as a global player – A&S Metallurgical Resources became, Asmet.
I delivered a new corporate identity, a confident tone of voice, created bold imagery to inform a range of marketing collateral and a digital strategy that centred on supporting Asmet’s European vision by featuring its international logistics network and infrastructure.
Our digital strategy has become a vital sales tool for growing our business worldwide. It has given Asmet credibility and helped us to standout in a tough new market. Asmet now competes on a truly international platform.
— Andrew Parker, Operations Manager
