I worked as an art director in this new generation web site design, which is a product of Sabancı Holding's digitalization culture. As a result of long-lasting negotiations with the customer and the workshops we conducted together, a high level of user experience and a visually-empowered design emerged.
While doing design work, I thought of Lee Clow, the famous Creative Director, as a guiding inspiration, "everything a brand does is advertising." Because Sabancı Holding is a strong brand and all information on the site for anyone who wants to know about it is also considered an advertisement.
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