Carlos Armoa's profile

Holanda 09 - Building the Brand

Holanda 09 it's a School soccer team from Paraguay, in there, the people do what we call "Ex Students Football Tournament".

It's like playing The Uefa Champions League, but with your old school friends.
The Names come from the clothes they chose, it means, if the team goes with the "Real Madrid" clothes, they are "Real Madrid 09", the numbers come from the year that they end the school.

This team is for my promotion, and we choose Holanda for his blue clothes, they are pretty cool.
Customizing the Shield
The shield was inspired, of course, on the Holanda shield.
It’s full of scratches because we are fighting from the beginning (they were 5 tournaments and we get in all the finals and win 4 of them).

The communication it’s based on the lion from the shield, we are lions and we are going to fight until the end, because we are the kings of the jungle.
The Social Media Plan
When we start winning, of course we were getting more stars, more photos, more options to play with, we also made flyers, talking about the line up for the game, the match day, resume of the game, whit who we are going to play, etc.

Like if we were a real club.
The Fans Page
Believe it or not, we have some followers, old school partners, and some people from the other courses, and random people who like the flyers.

So we work hard on a nice look & feel, and this is what came out.
Second Season Fans Page
Four Season Fans Page
This was a video i made on Cinema 4D and overlay on some videos of random
games of our team.
First and Second Season mixed.
Third Season.
Holanda 09 - Building the Brand
Published:

Holanda 09 - Building the Brand

Branding for a School Soccer Team

Published: