Goodbookery, LLC is a collaborative, online book publishing venture (in progress). After numerous sketches, the octopus emerged as a worthy candidate for a logo design. It's many arms doubled as book pages and highlights the collaborative nature of the service. A fresh color scheme reflects the approachable, empowering aspects of the brand. In addition to logo design, Allegro Design crafted the tagline, created a book cover template and book interior design and business cards. A website is in progress.
Services included:
• Brand strategy
• Design and illustration
• Custom typography
• Tagline development
• Book design
The finished logo with typography and tagline.
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A few of the many ideas generated for the logo.
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Below: Book cover template design. Users would be able to insert their own photograph or illustration and select accent colors for text.
