The Snowdrop Engine — Branding
2018, Design + Art Direction
I had the opportunity to design the 'refreshed' full branding, identity and style guide for the Snowdrop Engine which is a Massive Entertainment proprietary technology, now also used by other Ubisoft Studios worldwide.
The new Snowdrop brand identity was unveiled on the stage of the Microsoft Xbox Press Conference, at E3 2018. It accompanied the reveal of Massive’s game: The Division 2.
Logo animation by Territory Studio
