Samsung Galaxy S8 Active
Client: Samsung
Studio: Republic Editorial
Agency: TracyLocke
When Samsung asked us to showcase their latest Active device, we couldn't wait to dive in. We knew it had to be visually impressive and music driven, so began with the music and a 2D animatic to nail down timing. Once that was set, we were able to reproduce frame-accurate animation with moody lighting and detailed close-ups.
Responsible for creative direction, animation timing, and composite.