Mumbai Oncocare Centre
A new type of Day-Care Chemotherapy chain, which would have a specialized team of doctors catering to only consulting and chemotherapy sessions, MOC was the first of its kind. I was involved right from the start, when even the name wasn't decided, and was brought on board to design a complete identity (except for the logo which had to be reused from an old version) - which would include stationery, working with the interior designer to provide interior graphics, and design material from large scale graphics such as the main display boards (25ft wide) to comments books and feedback forms.
