El Ojo de Iberoamérica Festival Print Finalists (Iberoamórica, Argentina).
And Antigua Festival Print Finalists (Centeramerica, Guatemala)
Copy: Look at the coffee as coffee
Copy: Look at the soup as soup. ARIEL
Company: Procter & Gamble
Brand: Ariel
Agency: 4am Saatchi & Saatchi
Executive Creative Director: Patricio García
Creative Director: Patricio García
Copywriter: Patricio García
Art Director: Héctor Oliveros
Fotographer: Juan Salvarredy
