A publication by M·A·C Cosmetics documenting trends in fashion and beauty as seen in Fashion Week, Autumn/Winter 2017. This book, and the campaign it accompanied, bring to the table a complex picture of beauty today; juxtaposing a photographic images with animation. People, words, cartoons, products, colors, and places are rendered to form a virtual reality that is grotesque and captivating, imperfect and exciting, ridiculous, brave, and completely unapologetic. This book is about extremism, and how it found its way to our faces; in the most intimate form of consumption. It’s about rejecting invisibility — and prioritizing saturation, texture, error, and all the beauty in the world.