We were thrilled to be asked by local agency Big Red to submit designs for a gingerbread character that was going to feature prominently in Coles's 2017 Christmas Campaign. Initially we were asked to create a detailed textured gingerbread character to be used in-store in various print deployments, and as such, the final rendered resolution needed to be high and the gingerbread texture itself had to be realistic. And did I mention that he had to be cute too?