Joe partnered with the strategic consulting firm GNR8R to reimagine how Canadians shop for cars. Funded by the Trillium Automobile Dealers Association, AutoLife is a platform that captures the passions and pain points of Canadian drivers. Data is used to present lifestyle content related to interests and purchase intent.
Release 1.0
Users receive personalized recommendations for editorial, tools and offers once they're signed up. The platform will continue to evolve, giving users new options as more partners join AutoLife.
"Trends" presents lifestyle content based on interests captured during registration and articles 'liked'. The more you use the platform the better it gets to know you.
