Amore has been establish since April 2014 as one of the prioneer in home made nut based milk and nut butter product. Provides a healthy milk alternative to health conscious customers by only using the best ingredients, no preservatives or added chemicals. 

Overall brand image of Amore is friendly and warm. To ensure the brand awareness from the original logo, some elements are kept such as the iconic orange colour and the heart shape. Exploring the existing elements, the design played using pattern, to balance the simplicity and giving variation to the brand.