“THE PERIOD TABOO”

Menstrual blood is the only source of blood that is not yet traumatically induced. Yet in modern society,

This is the most hidden blood, the one so rarely spoken of and almost never seen,expect privately by women.

In this context, we choose the leading brand “STAYFREE” took astance with an innovative group campaign demonstrating of the issue of culture for a women at different relations in those figured moments, but at the same time the embarrassment felt by men should reduced and dont just be cool by style but make her happy in her days.