With a legendary Italian fashion designer, Romeo Gigli, as the new creative director of Pernelle. Their new investor Lee & Man Handbags Holding Limited came to us, seeking a rebranding solution for Pernelle's new direction to increase its brand value in the world fashion industry.

The brand identity concept is combination of marble stone and metallic to represent its' company solid foundation. In addition, marble stone gives a modern high-end fashion taste. The choice of "Didot" as typeface has its' elegant of harmony throughout the fashion industry. Hence, we created a stylish, polished, and luxury identity for Pernelle.

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