The Stronga Projects brand was developed in 2012.
Six years on, the business had evolved, however the branding had not.
Six years on, the business had evolved, however the branding had not.
The focus had shifted from residential to higher-end, larger developments.
With the "Stronga" brand name came connotations of strength and reliability, however it failed to encompass the attention to detail and personalised approach delivered by the team throughout the construction process.
We proposed the change of the brand name to “Ongarello”, the Director’s last name to better suit represent the evolution of the business and created a suite of brand collateral that better reflects their growth and new direction.
With a focus on material, space and form, the Ongarello brand is versatile and tactile.
The existing Stronga brand featuring the logo and website.
"I was originally hesitant to proceed with new branding as I had an established business and brand which I had created over many years. However, after consulting DSR Branding and being presented with a new branding direction for my business, the choice was easy.
I was impressed with how DSR Branding made a strong effort to understand me and my business. They were then able develop a conceptual branding idea which suited our business and personality.
Finally, since launching the new branding I consistently get complimented on the new look.
My experience with DSR Branding has been great and I would confidently recommend them to anyone else look at developing a new business/product or rebranding an existing business."
Christian Ongarello - Director.
