Urban Burger in Cranford, New Jersey prides itself on it's outrageous and delicious food, from burgers & shakes to grilled cheeses and brunch items. The owners approached The Artoholiks to create a staff shirt and later enlisted us to completely revamp their identity, website, and printed materials. I created the initial shirt design and was the lead designer and developer for the website.
Goals:
• To arm Urban Burger with a t-shirt design geared for employees with an edge that makes the shirt desirable to loyal customers, friends, and family.
• To design a website with a similar edge to it while showcasing off the restaurant's menu, events, and other information.
