Feet by Rexona

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Rexona is a famous brand for healthcare products such as talcum powder. Over the last years, they have tried to gain market share of the female market without success due to a bad communication system of in their graphic and product design process.

The exercise was a project for the Master in Packaging and branding at Elisava, Barcelona and consisted of creating a new product, pack and graphic communication

An entire family of products was designed along with the blister pack: FEET for men, women and Medic.

Developed with Denise del Carmen and Mariel Gorbea

Barcelona, 2011