The Beans are here!  All the way from Human Bean Co in sunny Queensland.  Check them out at humanbeanco.com.

To announce their arrival HBCo asked us to bring their beans to life in this spot.  With Chimera having designed some distinctive and fun packaging, it provided a solid base to evolve from.

We took the 2D and added a dimension to give the characters form and allow for a wider range of movement in their environment.  Their surroundings were created to match the brand elements and be as if we were moving though scenes on the pack.  The end game being to create a piece that will make one of the more healthy snacks on the market appeal to kids.  And they really do taste great… we checked… lots of times….

Beanalicious!