Branding project I came up for a unique spa with exotics treatments and experiences from around the world. Enjoy the branding system created for this project.
The signature is very simple and in a rectangle shape. Only consisting the name of the company with the logo underneath it. I wanted the logo of the this company to be simple, sophisticated, and modern at the same time. There was a reconstruction of the "Helvetica Neue ultra light" to create the logo. I took the lower case k and flipped the lower have of it. In the a and e in the name I opened it up by pulling the horizontal bar of it apart from where it was connected to the later.
Branding board
Visual Language Board for typography and pattern for the spa.
Pictograms
Pattern
Branding style guide.
