The iconic children's clothing company Carter's had just been through in invigorating re-branding process to modernize their presence in the market. Carters stands for quality, durability and timelessness. Not having the need for an e-commerce site, we set about creating a bright and clean site that is easy to navigate and puts the brand and the company mission front and center. The site is color coded by age range and emphasizes new lines, sizing charts and how to find the right product for your child. Agency: Organic.
