Daniel Otterbein's profile

Uncle Curtius Waxed Denim

Branding
Developement of a fictive Jeans Label.
Visual Storytelling.

Dr. Philippe Curtius is a real person. He was a Swiss doctor in the 16th century, his housekeepers daughter was Marie Tussaud. He taught her how to do wax modelling. She called him "Uncle". (http://en.wikipedia.org/wiki/Philippe_Curtius)

I took this story and developed a fictive Jeans Brand selling Waxed Jeans.
Every Uncle Curtius Jeans is delivered with a wax sign and the wax block.
The wax is wrapped in rag paper.
Wax block with Uncle Curtius Branding
Uncle Curtius Waxed Denim
Published:

Uncle Curtius Waxed Denim

Branding of a fictive Jeans Label.

Published: