// About Grab //
Grab is a startup fast food outlet that sells food items ranging from American, Italian to Indian cuisine.
It is a combination of all leading brands under one roof. This brand has multiple outlets across Pune
and aims to open more across India.
// Their Target Audience //
The brand aims to attract the youth,college students and the middle class who desire good quality products
at an affordable prize. The quality and taste being customized for the Indian Audience, the products are prized at a much more affordable rate, as compared to the other food brands in the market.
// Objective //
To design the branding and marketing collaterals. This was done, keeping the initial look of the brand intact and using minimal elements to bring out the energy and liveliness.
// The colors and Iconography //
Red being the primary color of the logo; it has been maintained throughout all the designs. Icons were used as a watermark, to symbolize the products the brand offered. Real images were used to connect better.
// Flyers for Events and Promotion //
// Take Away 3 Fold Menu Card //
// Menu Board at the Cafe //
// Standee for an Event //
// Branding & Packaging //
