Advance Auto Parts Presents, Car + Culture. A series about cars and the cultures that surround them. Produced for Leo Burnett/Lapiz, we were asked to join the AAP crew and create 4 mini-docs about car subcultures and the people that make those cultures real. In chapter one we went to New Mexico to learn more about 4-Wheelers and their cars.
The New Mexico 4-Wheelers have been active in the Albuquerque area since 1958. Respecting the land, enjoying the challenge, helping others. The community of 4x4r's online have loved the piece, viewing it over 2 million times since its posting in mid-2016.
We wrapped up the series with two more episodes. First, in Houston following Food Trucks and the people who keep them running. And finally, we took a peek into the lives of Chicago's mysterious alley recyclers, or as they're more commonly known "scrappers."
Check out the full videos from the rest of the series below.
CLIENT: ADVANCE AUTO PARTS
AGENCY: LAPIZ
PRODUCED BY: SIDEKICK VIDEO
DIRECTOR/DP/EDITOR: BEN DERICO
PRODUCER: JENNY NAPIER
GRAPHICS: ANDREW LUCAS
AUDIO MIX: STEVE AGUILAR
COLOR: PAUL GALATI
