I designed an ornamented G motif as the cornerstone of an exciting new identity for Glenside.
Glenside is a huge residential redevelopment in the heart of Adelaide, South Australia’s capital city. I worked with Martins Brand House to produce the floral G which draws on the site's existing natural botanic beauty and historic significance.
The G’s ornate style references the existing Victorian buildings at Glenside together with the variety of native plants growing on site, striking the perfect balance of old and new.
The species decorating the G are Blue Gum flowers (Eucalyptus leucoxylon) and Golden Wattle (Acacia pycnantha) both of which are endemic in South Australia, together with Calytrix flowers.
A few examples of the fantastic identity work from Martins Brand House using the motif.
“Set among grand heritage architecture and botanical splendour, Glenside is a sophisticated new address in a unique botanical setting, bringing together the best that the east and the city has to offer.”
