Kimberly Camba has found her purpose and passion in life: helping people communicate and connect with each other. After working in speech therapy for several years, Kimberly wanted to start her own gig and work independently. As her own LLC, she would offer private individual therapy sessions to mostly children (3-13 years old) and some adults. What would set Kimberly apart from other local therapists was her philosophy: a therapist should be knowledgeable, personal, and approachable, with services that are totally individualized to the client, fun, and engaging.

Kimberly asked if I could create a logo for her new startup business. I excitedly accepted, wanting to give her brand an aesthetic that reflected her bubbly personality. The logo mark is inspired by Kimberly Camba’s focus on personalization, approachability and optimism. It is embodied by playful handwritten fonts, overlapping shapes, and an overall friendly vibe. Line quality emphasizes a personalized, human touch, and the bright color palette represents positivity.