UNICEF BREASTFEEDING
Breastfeeding is controversial, but a natural aspect of rising a baby, some moms aren't willing to do it because of a lot of tabus, like their body shape or so ever, and because use baby formula is easier than breastfeeding so UNICEF came to us and ask for a campaign to impulse breastfeeding and we came with this idea: What happens if we "create a product" and called it Breast Milk, and make it a package so we can put it in to the supermarket's shelves? And so we did it. The results were beyond our imagination:
2 Millions of women were reached by the "Product" and got exposed to the message.
This is one of the most beautiful campaigns I've ever made.
TECHNICAL SHEET:
CLIENT: UNICEF VENEZUELA - LATAM.
AGENCY: LEO BURNETT VZLA.
CREATIVE VP: FABIAN BONELLI.
CREATIVE DIRECTOR: ALI ARMAS.
ART DIRECTOR: ALI ARMAS - EDUARDO GOMES - JOHANN BOSCAN.
COPYWRITTER: JULIAN GUARIN - ANDREA GIL - JIMMY BATAGLIA.
CLIENT: UNICEF VENEZUELA - LATAM.
AGENCY: LEO BURNETT VZLA.
CREATIVE VP: FABIAN BONELLI.
CREATIVE DIRECTOR: ALI ARMAS.
ART DIRECTOR: ALI ARMAS - EDUARDO GOMES - JOHANN BOSCAN.
COPYWRITTER: JULIAN GUARIN - ANDREA GIL - JIMMY BATAGLIA.
AWARDS:
BRONZE PROMO AND ACTIVATION WAVE FESTIVAL
BRONZE / SILVER FIAP
3 GOLD 2 SILVER ANDA AWARD
GRAND PRIX ANDA AWARD
