My team and I were proud to announce the launch of Dr. Scholl's Kids product in Fall 2017! Being a recently revamped brand that previously had no children's wear, our team built this line from ground up. It was important that all shoes we developed fit Dr. Scholl’s brand values: comfortable, versatile, healthy, and effortless. Our goal was to enhance the age-old brand with playful kidswear, where fashion and function would be in perfect harmony. For this reason, we chose silhouettes that could keep up with the everyday kid’s active lifestyle.

Our price point is catered to mid-tier retailers including DSW, Famous Footwear, Nordstrom Rack, and Meijer, allowing an everyday parent to make sure their little one’s shoes are good for their health. With this price point in mind, we picked appropriate materials and details to make each sample uniquely Dr. Scholl’s. My responsibilites included in-depth trend research, picking silhouettes, drawing line patterns, coloring up CADs, picking materials, and communicating with our China teams to create our initial prototypes.